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Identity

Logo genesis

With Ranieri’s brand we offer a range of distinguished products all with their own personality and a precise mission: to meet the needs of the different consumer segments.

 

In 2007, Andrea Magini, proposed two specular and vertically flipped “R’s” that recall the initials of Riccardo Ranieri; Rossella Rossi Ranieri, Raoul Ranieri and the last addition to our family Rachele Ranieri.

 

However, what unites our offer are the cornerstones of our oil mill: strict controls, traceability, our commitment and the reliability that we require from everybody.

 

So, our oil, “cannot, not be good”

 

The development of our brand and the various marketing activities that we have carried forward throughout the years, focusing on spreading knowledge and culture of olive oil:, in our olive grove, in the crusher and in designated areas, we host primary school children and high school students where we explain the productive steps and characteristics of this millennial product, so that they can appreciate and understand its peculiarities.

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